Why do we need sex to sell a sandwich?
Our society is obsessed with images. Wherever we look, we see augmented reality: a slimmer body, a smoother skin, a tastier burger, a bigger house, a whiter sandy beach. We are constantly being sold better versions of our lives and selves.
More often than not, it is women who appear as subjects in advertising, the female being a much more commonly objectified form. The question arises not only of why we need a woman’s body to sell a sandwich, but why we need to sexualize and objectify any body to sell anything.
In this video, women take back the respect we all deserve as human beings, not just shapes.
The views expressed in this article are the author’s own and do not necessarily reflect Fair Observer’s editorial policy.