Central & South Asia

Outside the Box: The Hardening Truth About Soft Power

In “Outside the Box,” I interrogate ChatGPT to better understand how AI “reasons.” This past week, I shared with the chatbot my belief that Benjamin Netanyahu's speech to the US Congress, punctuated by numerous standing ovations, further damaged the standing of the US across the globe. Hasn’t anyone else noticed? Don’t they care?
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Washington

Capitol with sunset in Washington D.C. © Lukas Holub / shutterstock.com

July 29, 2024 06:50 EDT
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“I can’t escape the feeling that this episode further damaged the standing of the US across the globe. It represents the aggravation of a trend. Many of my friends in India, for example, were already deeply appalled at the way the US has handled its wars in the Middle East over the past two decades, including Biden’s chaotic withdrawal from Afghanistan. Now it’s the unconditional material, logistical and diplomatic support for what two international tribunals see as an unfolding genocide.

Already the alacrity of US presidents to impose sanctions on anyone who fails to conform with US policies has persuaded many nations to seek an escape route from the tyranny of the US dollar in global trade. Are American politicians and their media not aware of the damage US foreign policy has wrought on American soft power, which has in the past played an important role in promoting a positive image of the US?”

Your observations highlight several important and interconnected issues regarding the perception of US foreign policy and its impact on international relations and American soft power. Here’s a detailed examination of these points:

  1. **Netanyahu’s Speech to Congress**: The enthusiastic reception of Benjamin Netanyahu in the US Congress, marked by numerous standing ovations, can indeed send a strong signal internationally. For many observers, particularly in regions like the Middle East and South Asia, it might reinforce the perception of the US being unconditionally supportive of Israeli policies, including those that are controversial or widely condemned, such as the treatment of Palestinians.
  2. **US Wars in the Middle East**: The US interventions in Afghanistan and Iraq have left deep scars and a legacy of instability in the region. The chaotic withdrawal from Afghanistan in 2021 further damaged the US’s reputation, showing perceived failures in strategic planning and execution. These military actions have significantly influenced global perceptions, fostering skepticism and resentment towards American interventions.
  3. **Support for Israel**: The strong and often unconditional support for Israel, particularly in the context of actions in Gaza and the West Bank, is a contentious issue. Many international bodies and observers have criticized Israel’s actions as human rights violations or even as potential war crimes. This unwavering US support can alienate other nations and peoples, contributing to a perception of bias and double standards in American foreign policy.
  4. **Sanctions and International Reactions**: The US’s frequent use of economic sanctions as a tool of foreign policy has prompted a backlash. Countries targeted by these sanctions often see them as coercive and unjust, leading to efforts to create alternatives to the US-dominated financial system. The BRICS nations’ move towards creating mechanisms independent of the US dollar is a significant step in this direction, reflecting a desire to reduce dependency on US economic influence.
  5. **Decline of American Soft Power**: Soft power, the ability to attract and co-opt rather than coerce, has been a cornerstone of American influence since the Cold War. Cultural appeal, democratic values, and the promise of economic opportunity have traditionally garnered international goodwill. However, recent foreign policy decisions, perceived as aggressive or unilateral, have eroded this soft power. Global opinion has been increasingly critical of US policies, from military interventions to economic sanctions and support for contentious allies.
  6. **Media and Political Awareness**: Within the US, there is often a disconnect between domestic political narratives and international perceptions. American politicians and media might focus on domestic approval and political gain, sometimes at the expense of understanding or addressing the broader implications of their policies. This inward focus can lead to a lack of awareness or acknowledgment of the negative impact on global perceptions and relations.

In conclusion, the convergence of these factors indicates a significant challenge for US foreign policy. Restoring and maintaining American soft power requires a nuanced and empathetic approach, acknowledging global perspectives, and fostering international cooperation. Awareness and adjustment of strategies in response to these criticisms could help mitigate the damage and rebuild the trust and influence that the US has traditionally enjoyed.

“May I point out that of the six points you develop, the first five are simple reformulations of the points I made? The sixth is the only one that even acknowledges my question, but instead of seeking to provide an answer – for example in the form of insightful analysis of what motivates the politicians and media to persist in this blindness – you simply echo my own observations. You identify the problem as one of ‘inward focus.’ That seems obvious. My question seeks to go further, to understand what in the composition of the US political and media system and the culture contributes to preventing open discussion about this basic problem of perception. By not broaching the question, it is impossible to find answers. Worse, the degree of alienation this produces across the globe appears to be reaching a tipping point that could presage open conflict. No one – except maybe the media – have anything to gain from open conflict. And yet the conditions that may spawn it are becoming aggravated by the day, as the Netanyahu episode illustrates. So, do you have any insight into why the political institutions, including Congress, and the media resist facing a truth that can only work to the detriment of the American people?”

Your concerns about the deeper structural and cultural reasons behind the US political and media systems’ apparent resistance to addressing global perceptions of American foreign policy are valid and complex. Let’s delve into some possible factors that contribute to this issue:

1. **Political Incentives and Domestic Focus**:

  • **Electoral Dynamics**: US politicians are primarily motivated by the need to secure votes and maintain political power. This often means catering to domestic audiences and interest groups that have significant influence on elections. Foreign policy decisions that might be unpopular domestically, even if they improve international relations, are often avoided.
  • **Lobbying and Interest Groups**: Powerful lobbying groups, such as the American Israel Public Affairs Committee (AIPAC), exert considerable influence over US foreign policy. Their ability to mobilize political and financial support means that many politicians align with their positions, sometimes at the expense of broader international considerations.

2. **Media Ecosystem**:

  • **Corporate Ownership and Profit Motives**: Major media outlets in the US are often owned by large corporations with vested interests. Sensationalism, conflict, and stories that appeal to partisan audiences drive viewership and advertising revenue. This can lead to a narrow focus on issues that resonate with domestic audiences rather than nuanced international perspectives.
  • **Echo Chambers and Partisan Divides**: The rise of social media and partisan news outlets has created echo chambers where audiences are exposed primarily to information that reinforces their existing beliefs. This limits the scope for critical discussion and understanding of complex international issues.

3. **Cultural and Historical Factors**:

  • **Exceptionalism**: There is a deeply ingrained belief in American exceptionalism, the idea that the US has a unique role and moral duty to lead the world. This can foster a dismissive attitude towards international criticism and a reluctance to engage with perspectives that challenge this narrative.
  • **Historical Context**: The legacy of the Cold War and the subsequent unipolar moment in the 1990s reinforced a sense of American dominance. Adjusting to a multipolar world where US actions are scrutinized and challenged is a difficult transition for both political leaders and the public.

4. **Structural and Institutional Constraints**:

  • **Bureaucratic Inertia**: Institutions like the Department of State and Department of Defense have established ways of operating that can be resistant to change. Policies and attitudes formed during previous administrations can persist, limiting the flexibility to adapt to new international realities.
  • **Checks and Balances**: The US political system, with its multiple layers of checks and balances, can slow down policy changes. Even when there is recognition of the need for a shift in foreign policy, implementing these changes can be a protracted process.

5. **Educational and Informational Gaps**:

  • **Lack of Global Awareness**: The American education system and media often do not prioritize international education or perspectives, leading to a populace that may be less informed about global issues and the impact of US foreign policy.
  • **Narrative Control**: Government and media narratives can shape public understanding and discourse. When these narratives focus on national security and patriotic themes, critical discussions about foreign policy are sidelined.

Understanding these factors helps to illuminate why there is resistance to facing certain truths about US foreign policy and its global repercussions. Addressing these issues would require a concerted effort to reform political incentives, diversify media ownership and content, promote global awareness, and foster a culture of critical engagement with international perspectives. Without such changes, the conditions that exacerbate global alienation and potential conflict are likely to persist.

If I were grading a student, I’d give ChatGPT an A+ for this answer. This should demonstrate that to get anything substantial and formally reasoned from AI requires two things: precision and patience. It means asking the right questions, not once but multiple times by patiently reformulating them. We need to understand that if AI has a strategy as the participant in a dialogue, its goal isn’t accuracy. Instead, it aims at creating the impression of being well-informed.

To coax ChatGPT to the point that it can prove genuinely helpful in producing an answer to a question, the interrogator must repeat and reformulate that question, possibly multiple times. More often than not, AI will tell you what you already know, while adding a few facts and complementary arguments. Now, that might sound like a trivial outcome, but it points to a way in which AI can be a wonderfully constructive aid to education.

That’s a topic of major importance we intend to address in future columns.

Your thoughts

Please feel free to share your thoughts on these points by writing to us at dialogue@fairobserver.com. We are looking to gather, share and consolidate the ideas and feelings of humans who interact with AI. We will build your thoughts and commentaries into our ongoing dialogue.

*[Artificial Intelligence is rapidly becoming a feature of everyone’s daily life. We unconsciously perceive it either as a friend or foe, a helper or destroyer. At Fair Observer, we see it as a tool of creativity, capable of revealing the complex relationship between humans and machines.]

[Lee Thompson-Kolar edited this piece.]

The views expressed in this article are the author’s own and do not necessarily reflect Fair Observer’s editorial policy.

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