Tag: Casablanca

Defining Casablanca’s Modern City Brand

Defining Casablanca’s Modern City Brand

The economic powerhouse of Morocco's Casablanca is light years away from the image created in a Hollywood studio 70 years ago. Our story starts in 1942 with Europe in the midst of war. We find ourselves in the dusty North African outpost of Casablanca, where a motley assortment of refugees,...

Morocco: Tipping the Scales in Favor of Reform

Morocco: Tipping the Scales in Favor of Reform

Jean AbiNader reflects on Morocco's challenge of reforming the labor market and realigning government subsidies. After a year away, I returned to Morocco today for ten days. I am sure that I will find the visit both challenging and satisfying. My central interest is to better understand the...

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