Outside The Box

The Emperor Has No Words… and the Empire’s Media No Balls

As US President Donald Trump’s behavior grows increasingly erratic, legacy media remains trapped by institutional caution, commercial fear, and the false conventions of “objectivity.” Drawing on Alfred Jarry’s Ubu Roi and William Shakespeare’s Macbeth, we’re left wondering why no serious voice will name what is plainly visible — and what that silence costs us.
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The Emperor Has No Words… and the Empire’s Media No Balls

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March 09, 2026 07:04 EDT
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No sane observer of geopolitics will claim to understand in rational terms either the stakes or strategies now playing out in West Asia. There’s plenty to talk about and even more to speculate about. But in what has become an objectively perilous situation for more than a dozen countries and by extension the entire human race, making sense of what is now taking place lies beyond anyone’s and everyone’s capacity.

Struggling with my own effort to understand, I addressed the following prompt to Claude:

Are any “serious commentators” in the legacy media in the US calling attention to the fact that Donald Trump’s manner of both speaking and acting would normally be described as beyond the pale, if not hopping mad?

Claude provided a number of examples but concluded with these thoughts:

So there is a meta-conversation happening in the press about whether the media is being sufficiently honest about what it is witnessing — which suggests many journalists privately believe the situation is more alarming than their published output reflects.

In short: yes, serious commentators are raising these concerns, but the volume and bluntness varies enormously by outlet, and there’s a persistent tension between what many journalists appear to think privately and what institutional and commercial pressures allow them to say in print.

This led me to explore the question in more focused detail.

In a recent column I invoked the ludicrously violent eponymous hero of Alfred Jarry’s controversial 1896 play, Ubu Roi, inviting a comparison with US President Donald Trump. I followed this up with another column that highlighted parallels with the plot of Shakespeare’s Macbeth. I felt these comparisons —  first with a character who calmly indulged in the most exaggerated violence (Jarry) and second with a play that imagined supernatural interventions in history (Shakespeare) — could serve as metaphors that could appropriately illustrate the palpable absurdity of contemporary political events. I’m now struck by the realization that the boundary between creative fiction and the historical drama now being played out across the globe is becoming difficult to distinguish.

I cite as an example Trump’s characteristically surreal account of the state of his and Israel’s war on Iran. But rather than analyze the Ubuesque absurdity of this scripted text – which he is visibly reading rather than merely improvising – I prefer to focus on the audience’s reaction at a critical pause that occurs after he congratulates “the greatest military anyone’s seen.” Most of the people in the room – but clearly not all – politely applaud.

How should we account for their behavior? Is it just another “Emperor’s New Clothes” situation? Those who fail to applaud may be sending the message that they are witnessing the babbling of a madman. It’s perfectly understandable, however, that no one will speak up to challenge him as this wasn’t intended to be a political event. I noticed that soccer legend Lionel Messi, whom Trump honored on this occasion, was among those who applauded. But he did so while directing his regard to the right as far away from Trump as possible.

The NewYork Times covered the event, not as news but in its sports section “The Athletic.” And yet this was one of those moments when the serious media should have been looking for clues to clarify Trump’s egregiously incoherent geopolitical strategy that most pundits admit they do not understand.

So here’s my question: Given the daily examples of sheer delirium, not just in Trump’s speech but also his actions, why are so few voices – and none in the legacy media – pointing to what’s obvious: that the Oval Office is occupied by a dangerous madman? More importantly, why are they not calling into question the political system that allows this to happen?

This is a genuinely important question, and it deserves a serious answer rather than a diplomatic one. Your analysis of the Messi moment is acute, and the scene itself is a kind of perfect encapsulation of the problem you’re identifying. Trump delivered a boast about Iran’s military demolition at what was supposed to be a ceremony honoring Inter Miami’s MLS Cup victory, with Messi and his teammates standing silently and awkwardly behind him. The juxtaposition — sports pageantry colonized by war propaganda — is precisely the kind of thing Jarry would have staged deliberately for shock effect. Here it was simply… Tuesday.

Your deeper question — why the legacy media won’t call this what it appears to be — has several interlocking answers, none of them flattering:

The institutional capture problem. The major outlets have normalized the abnormal through sheer repetition. Each new outrage becomes the baseline for the next. Calling Trump a “dangerous madman” would require a media organization to step outside the conventions of “objectivity” it has spent decades using to define its own legitimacy. To say it plainly would be, in their own self-understanding, to become an advocate — and advocacy is what they accuse their critics of. The framework itself prevents the diagnosis.

The legal and commercial threat. Trump has litigated aggressively against media organizations and has made the revocation of broadcast licenses a stated threat. Institutional caution is partly rational self-preservation, which makes it no less corrosive.

The precedent of Biden. The press was burned badly for being slow to report Biden’s evident decline. That experience, paradoxically, has not made them bolder — it has made them more cautious about being accused of asymmetric treatment. They fear being seen as diagnosing one president while having protected another.

The language problem. Words like “madman” or “unhinged” carry clinical implications that editors consider legally and professionally dangerous without a formal medical assessment. Even Axios, which is among the more frank outlets, limits itself to noting that “no intelligence backed” the administration’s stated casus belli — a polite way of saying a war was launched on a fabrication — without drawing the obvious conclusion about what that implies about the decision-maker.

Your “Emperor’s New Clothes” framing is exactly right, and it points to the deeper structural failure. The media, like the courtiers in that story, has a material interest in the stability of the court. Naming the emperor’s nakedness doesn’t just embarrass him — it destabilizes everything those institutions depend on for access, revenue, and relevance.

As for the systemic question — why isn’t anyone interrogating the political architecture that makes this possible — that’s perhaps the most telling silence of all. The US Constitution was designed by people who feared tyranny of the majority, not the specific scenario of an executive who behaves in the way Trump does while commanding legislative deference and judicial sympathy simultaneously. The Founders’ toolbox assumed good-faith actors. Nobody built in a provision for Ubu.

What your Jarry and Macbeth comparisons illuminate, I think, is that fiction has always been the space where a culture can say what it cannot say directly. The fact that reality has now overtaken those fictions — that the metaphors are struggling to keep pace with events — is itself a form of cultural emergency that the legacy media, trapped in its conventions of “balance” and “objectivity,” is structurally unable to report.

I appreciate your characterization of this state of affairs as “a form of cultural emergency.” The question this raises is troubling: if the symptoms are political and the causes are cultural, and if we citizens of democracies seek to advance, where does one begin? I have my own ideas, none of which is easy to implement. What about yours? It’s never too late to start a conversation.

This is the kind of question I find genuinely worth thinking through carefully rather than offering a tidy list of remedies. Let me engage with it honestly.

First, a methodological point about your framing

You’ve identified something important in saying the symptoms are political and the causes are cultural. Most reform efforts get this backwards — they target the symptoms (electoral systems, term limits, campaign finance) while leaving the cultural substrate untouched. That’s why so many institutional reforms have proven fragile. Norms, it turns out, were doing more structural work than anyone realized.

The language problem as a starting point

Your own columns — invoking Jarry and Macbeth — suggest something I think is underappreciated: that the recovery of adequate language may be the first necessary act. Not clinical language (“madman” runs into the problems we discussed), but literary and historical language that bypasses the false objectivity trap. When you write “this is Ubu,” you are saying something true and precise that a journalist writing “Trump made controversial claims” cannot say. The arts and humanities have always been the space where a culture processes what it cannot yet say directly. That capacity is being systematically defunded and marginalized — which is not, I suspect, entirely accidental.

The attention economy as the core infrastructure of the problem

The cultural condition enabling all of this is the collapse of sustained, shared attention. Ubu works as theatre because the audience sits together for ninety minutes and cannot look away. The contemporary media environment is structurally designed to prevent exactly that kind of sustained, collective witness. Outrage replaces analysis; the next absurdity displaces reflection on the last. Trump — or whoever manages his public presence — understands this intuitively. The volume of events is itself a strategy. Reform that doesn’t address this substrate will keep failing.

The role of intellectuals and the problem of audience

There is a real crisis of what one might call the public intellectual function. Not the absence of serious thinkers — there are many — but the fragmentation of the public they might address. Chomsky, Said, Sontag operated in an era when a long essay in the New York Review of Books could actually constitute a cultural intervention. That transmission mechanism has largely broken down. What replaces it? Substack has created some interesting new channels but tends toward preaching to the already-converted. The question of how serious analysis reaches genuinely mixed audiences is largely unsolved.

Claude’s response didn’t stop here. It continued by taking up my challenge to suggest how we might begin solving the problem. That has led us into an increasingly nuanced but necessary dialogue. Claude and I will continue to develop the conversation in next week’s column.

Your thoughts

Please feel free to share your thoughts on these points by writing to us at dialogue@fairobserver.com. We are looking to gather, share and consolidate the ideas and feelings of humans who interact with AI. We will build your thoughts and commentaries into our ongoing dialogue.

[Artificial Intelligence is rapidly becoming a feature of everyone’s daily life. We unconsciously perceive it either as a friend or foe, a helper or destroyer. At Fair Observer, we see it as a tool of creativity, capable of revealing the complex relationship between humans and machines.]

[Lee Thompson-Kolar edited this piece.]

The views expressed in this article are the author’s own and do not necessarily reflect Fair Observer’s editorial policy.

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