Luiz Cesar Pimentel

Luiz Cesar Pimentel is a Brazilian journalist. He has worked in communications for 25 years, focusing on digital, strategy and transmedia storytelling. He led MySpace, Jovem Pan and R7 operations in Brazil. His career has seen him work as a reporter for Folha de S. Paulo, Carta Capital and TRIP magazine, as well as the manager of UOL and an international correspondent in Asia. He has also written seven books in the area of communication. Pimentel has a postgraduate degree in international journalism from the Poynter Institute in Florida, as well as in artificial intelligence for communication from the University of California, Berkeley.

Jair Bolsonaro’s Image Crisis

Sep 16, 2019

The government headed by President Jair Bolsonaro is undergoing an image crisis, mainly after its lackluster reaction to the wildfires that engulfed Brazil’s Amazon rainforests in August. Since coming to power at the start of this year, the administration’s approval ratings have been dropping, and Bolsonaro is already Brazil’s worst...

The Amazon Rainforest Fires Are Worse Than You Think

Aug 30, 2019

Let’s put the situation in perspective. The whole world is outraged by the raging fires in the Amazon rainforest. It has been said that the “lungs of the world” are burning, and this has since become a trending topic globally. Yet the analogy is totally wrong. The situation is much...