Luiz Cesar Pimentel is a Brazilian journalist and writer, currently working at the intersection of AI and journalism. He has been in the communication field for 30 years, specializing in digital media, strategy and transmedia storytelling. Luiz led the Brazilian branches of MySpace, Jovem Pan and R7. His career includes roles as a reporter for Folha de S. Paulo and Carta Capital, editing the magazines Trip and Istoé and serving as an international correspondent in Asia. Luiz has also authored ten books on communication. He holds a postgraduate degree in international journalism from the Poynter Institute in Florida, a degree in artificial intelligence for communication from the University of California, Berkeley and a master's degree in Social Sciences (Religious Studies).