Fashion Fail: Where Did Forever 21 Go Wrong?

October 13, 2019

From its reign as king of the mall just a few years ago to its tumble into bankruptcy court last month, Forever 21 is a spectacular success story that seems destined for an unhappy ending. South Korean immigrants Jin Sook and Do Wan Chang started the chain in 1984 with $11,000 that they saved...

Retail Resurrection: A Rosy Outlook for 2019?

January 19, 2019

Buoyed by a strong economy and low unemployment, 2018 retail sales were the best in six years. What’s in store for this year? For many US retailers, 2018 turned out to be a very good year. Buoyed by a strong economy and low unemployment, total retail sales rose 5.1% to $850 billion, the best...

Marketing Tricks to Promote Mass Consumption

October 22, 2017

Companies have the manipulative talent of getting customers to buy more than they intend to, and they do it through three simple tactics. The first marketing trick that is increasingly used by businesses is offering products and services as “free.” Retail stores have found a way to convince...