Marketing Tricks to Promote Mass Consumption

October 22, 2017

Companies have the manipulative talent of getting customers to buy more than they intend to, and they do it through three simple tactics. The first marketing trick that is increasingly used by businesses is offering products and services as “free.” Retail stores have found a way to convince...

Brand Challenge: Is There a “Recipe” for Going Viral?

September 21, 2014

Digitally savvy brands that meet consumers on their own terms can drive greater engagement. It’s every marketer’s dream to see a campaign go viral. However, earning the engagement of a passionate audience can be difficult for many brands, and viral successes like Volvo’s “Epic Split”...

Humanitarian Aid: Far From a Feel-Good Workout

June 23, 2013

As the Syrian refugee crisis deepens, charitable trips have turned into publicity stunts. Despite aid convoys developing into an institutionalised process of our global charity sector, the increase in the number of humanitarian relief convoys sent out is not proportionate to their affectivity in...