Will the Tokyo Olympics Increase Japan’s Soft Power?
Despite the loss of revenue as a result of the COVID-19 pandemic, the Tokyo Olympics may yet boost Japan’s international influence.
Despite the loss of revenue as a result of the COVID-19 pandemic, the Tokyo Olympics may yet boost Japan’s international influence.
In “Girl From Rio,” Anitta changes bossa nova’s soft power. The video shows provocative clips that are different from the conservative image Bolsonaro wants to promote.
“The White Tiger” is nominated for best adapted screenplay. But like “Slumdog Millionaire,” it wasn’t shot by the billion-dollar Bollywood industry.
China’s efforts to translate its contemporary culture into soft power face big challenges.
As foreign-language entertainment grows in popularity, audiences from all over the world can finally enjoy a much broader and immersive experience of other cultures.
Artists from Latin America and the Caribbean are breaking records in international charts, creating a new wave of soft power for the continent.