Franthiesco Ballerini

Writer/PhD Researcher
Franthiesco Ballerini is a Brazilian writer, journalist and filmmaker. His book, “Soft Power” — an investigation of the world’s most important cultural influences like Hollywood, tango, anime and Bossa Nova — was a finalist at the 60th Jabuti Awards. His fifth book published this year, “History of World Cinema,” looks at the way different cultures, languages, aesthetics, techniques and industries of the world are portrayed in film. Ballerini is currently pursuing a PhD in media communications.

Foreign-Language Entertainment Is Having Its Soft-Power Moment

Dec 18, 2020

Since the first Academy Awards ceremony in 1929, non-English films from all over the world used to compete for a nomination in one single category, best foreign film, as all the other Oscars traditionally went to American and, sometimes, British productions. But in 2019, Netflix’s Spanish-language “Roma” was nominated for...

Latin Music Is Seducing the World All Over Again

Jul 29, 2020

When Luis Fonsi launched his ninth album, “Vida,” in January 2017, he probably didn’t imagine that its main song, “Despacito,” featuring Daddy Yankee, would become an international sensation. The track broke seven Guinness records, among which were the most weeks at the top of Billboard’s Hot Latin Songs chart in...

Is Brazil’s Soft Power Under Threat?

Feb 21, 2020

An image isn’t just worth a thousand words. A good public image generates better market positions, healthier interpersonal relationships and, of course, profits. When it comes to a country’s image, its importance is even bigger, not only for economic growth but for the safety of its citizens. After all, who...