Elon Musk’s Boring Company Wins a Jackpot in Las Vegas

May 29, 2019

Hyperreal hero Elon Musk has seduced the ultimate hyperreal city: Las Vegas. Wired magazine reveals that our favorite hyperreal hero, Elon Musk, has snagged for his ultra-hyperreal enterprise, the Boring Company, its first paying customer: Las Vegas, a city specialized in hyperreality. The...

Elon Musk and the Life of a “Superhero”

December 17, 2018

Elon Musk on how the life of a business and scientific superhero is ringed with danger. The Daily Devil’s Dictionary regularly looks to Elon Musk for inspiration because of his status as a hyperreal superhero in the world of technology and his special place in the global celebrity economy....

The Daily Devil’s Dictionary: Biggest “Impediment” to Tesla

August 15, 2018

For Elon Musk the sky has never been the limit, but an unfortunate tweet may be his undoing. To take over the world requires more than just vision and organization. Nations can no longer pretend to do it — as the US empire wanes — because they are confined by their boundaries. In today’s...

The Daily Devil’s Dictionary: “Evangelical” Business Today

June 06, 2018

The word evangelical has appeared recently in the news mainly as a synonym for the Christian right. But how does it relate to business? After two decades of consistently rising fortunes, Elon Musk’s star — situated well beyond the planet Mars he currently wants to colonize — appears to be...

The Daily Devil’s Dictionary: “Exciting” Times

February 08, 2018

Put on your spectacles to live the excitement. Elon Musk wants us to know that his ambition is by no means limited to technological innovation. As we saw very recently, he can be the ultimate master of the infomercial. He successfully sold 20,000 overpriced flamethrowers in less than a week....

The Daily Devil’s Dictionary: Elon Musk and “Hyperreality”

February 05, 2018

Those who find reality boring will find hyperreality truly boring. In the age of Donald Trump, America’s first 100% hyperreal president, Elon Musk may be using his platform of fame to demonstrate the depth and breadth of hyperreality in today’s culture. He is doing this through what may turn...

The Daily Devil’s Dictionary: Will “Everyone” Benefit?

January 05, 2018

Will humans become the robots or slaves of those who program artificial intelligence? In an article about the evolution of technology and its impact on society, The Guardian reminds us of Elon Musk’s claim in February 2017 “that people would need to become cyborgs to be relevant in an...