The Greys

Advert for “The Greys” cigarette, Fighting Australasia (1917). Propaganda and commercial advertising learnt from each other during the War. Here, the image of noble, strong, healthy soldiers is used to associate those characteristics with the brand of cigarette. Cigarettes were viewed almost as a necessity for soldiers, and this advert provides prices and details for buying cigarettes to send to the front. Copyright © Greys Cigarettes/ Fighting Australasia

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