Yves Zieba is a seasoned news professional turned GenAI innovator. Having spent over a decade at Reuters (1999–2012) ensuring quality, accuracy and speed under pressure, he built a sharp foundation in business, journalism and newsroom workflows. Today, as founder and managing partner at Syntezia Sàrl, Yves spearheads digital transformation initiatives that blend sustainable IT and generative AI solutions for enterprises. Passionate about the intersection of media and technology, he authors business‑centric AI content — such as his “100 AI Use Cases” e‑book series — and trains leadership to embrace GenAI for strategic advantage.