Bongki Sabian is an International Relations student at Diponegoro University with a strong academic focus on Media and Cultural Studies. He investigates the intersection of soft power, popular culture and Asian cinema to understand how contemporary narratives emerge and evolve. Bongki is deeply passionate about analyzing how diverse media landscapes reflect, challenge and redefine global cultural standards. His research highlights the active role of audiences as they select, interpret and shape popular culture. By focusing on these transformative processes, he explores how media narratives contribute to an increasingly multipolar global society, emphasizing the agency of creators and viewers in a connected world.