How Special Is a Diamond, Really?

Nothing Lasts Forever": Diamond industry thrives on layers of deceit, an alluring yet manipulative foundation.

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Nothing Lasts Forever" explores synthetic diamonds challenging real ones, featuring industry experts and insiders.

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Once disregarded, diamonds now shine through marketing, creating a $28B industry, mainly driven by US demand.

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Creating an industry from thin air in capitalism spawns falseness, as synthetic diamonds mimic real ones.

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De Beers counters with portable testers, yet distinguishing natural and lab-made diamonds remains impossible.

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Fake licenses for real vs. lab-made diamonds emerged. De Beers, Rapaport now sell synthetic diamonds.

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Diamonds expose capitalism's dark side: "blood diamonds," wars, frauds like Nirav Modi, fueled by exclusivity.

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Diamond industry thrives on overpricing, exploiting consumers in the name of luxury and special occasions.

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