BY: ELLIS CASHMORE
P.T. Barnum pioneers hype and founds "The
Show on Earth," co-founding the entertainment industry.
Edison's kinetoscope in New York marks the precursor to cinema, a dominant force in the 20th century.
Enrico Caruso's indecent act in Central Park Zoo adds to his mystique despite legal consequences.
Florence Lawrence's faked death initiates the "star system," making her the first recognizable movie star.
Roscoe Arbuckle's arrest derails career, prompting industry to tighten control over stars' lives.
Greta Garbo: Iconic silence, Hollywood's enigmatic tabula rasa, MGM superstar.
Hedda Hopper's Hollywood gossip column goes national, Time magazine cover in 1947.
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