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The Checklist for Entrepreneurs in MENA

Are you thinking of starting a business in the Middle East and North Africa?

Starting a business can be exciting and daunting at the same time—nowhere more so than in the Middle East and North Africa (MENA).

In a region that is more often in the news for bombs and bullets than business plans and budgets, the Middle East and North Africa has a growing startup ecosystem where young, budding entrepreneurs look to build the next big thing.

But life isn’t all roses and daisies for entrepreneurs. For most folks—the world over—it’s often about surviving before thriving.

So, in this video, Yassine Maghnouj, the marketing director of Evaptainers—a US-based startup that produces low-cost, electricity-free refrigerators—presents a quick checklist for entrepreneurs in the MENA region.

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The views expressed in this article are the author’s own and do not necessarily reflect Fair Observer’s editorial policy.

Photo Credit: SIphotography

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