Knowledge@Wharton is an online business analysis journal of the Wharton School at the University of Pennsylvania. Launched in 1999, Knowledge@Wharton has grown into a network of sites that includes a global edition in English and regional editions in Spanish, Portuguese, Simplified Chinese and Traditional Chinese, as well as a site for high school students and educators.

Is Elizabeth Warren’s Wealth Tax Proposal Too Optimistic?

Dec 22, 2019

An “ultra-millionaire tax” — or wealth tax — proposed by Democratic presidential primaries candidate Elizabeth Warren is likely to raise between $2.3 trillion and $2.7 trillion in additional revenue in 10 years from 2021 to 2030, according to a study by the Penn Wharton Budget Model (PWBM), a nonpartisan research initiative that analyzes...

Is Free Shipping Sustainable for Retailers?

Dec 14, 2019

Shoppers who ventured into stores on Black Friday, November 29, may have noticed significantly less frenzy than in previous years, when the traditional start of the holiday retail season made headlines for stampeding crowds racing in for doorbusters and desperate parents fighting over the last Tickle Me Elmo toy. To...

Can Uber Overcome Its Regulatory Obstacles?

Dec 07, 2019

Uber has lost its license to operate in London — one of its biggest markets globally – for the second time in two years. On November 25, Transport for London (TfL), the regulator of taxi and private hire services in the city, stated that it has “identified a pattern of failures by...

Why Disney Is Betting Big on Streaming

Nov 23, 2019

When Bob Iger was 23, his first boss at ABC told him he was “unpromotable.” “I wish he were alive just to see that he was wrong,” Iger, now chairman and CEO of The Walt Disney Company, told Wharton management Professor Adam Grant during a recent appearance as part of...

Workplace Romance: Did McDonald’s Make the Right Call?

Nov 09, 2019

The recent firing of McDonald’s chief executive Steve Easterbrook over a consensual relationship with an employee highlights the thorny issue of workplace romance in the #MeToo era, which has heralded a number of CEO resignations over inappropriate behavior that previously was condoned or overlooked. The company announced the dismissal on...

Fashion Fail: Where Did Forever 21 Go Wrong?

Oct 13, 2019

From its reign as king of the mall just a few years ago to its tumble into bankruptcy court last month, Forever 21 is a spectacular success story that seems destined for an unhappy ending. South Korean immigrants Jin Sook and Do Wan Chang started the chain in 1984 with...

What’s Next for the Digital Living Room?

Oct 05, 2019

Fifteen years ago, Microsoft, Sony, Dell and HP were some of the leading companies jostling for supremacy in the digital living room — where computers, TVs and content came together to deliver home entertainment. Microsoft’s new Xbox 360 console not only played video games, but also DVDs and CDs. It streamed music...

Why Addressing Social Factors Could Improve US Health Care

Aug 31, 2019

Health in the US is a tale of two starkly different realities. The better-off and well-connected are not only in a stronger position to receive care when they need it, but they also start off with advantages that have a tremendous effect on health — in housing, employment, stress levels,...

What Will It Take for Uber to Become Profitable?

Aug 24, 2019

Uber has to fix its business model to make it profitable in a sustainable way, and the wake-up call for that has come from its second-quarter results, according to experts. More worrisome than the loss in the latest quarter of $5.2 billion — inflated by a one-time, non-cash stock charge...

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