Cynics call it “clicktivism”; believers say they can change the world. Natasha Smith asks how much further the Kony 2012 campaign can really stretch.

“We will turn this digital revolution into something more". These are the words of Invisible Children (IC) in its latest video on the Kony 2012 campaign, “Part II: Beyond Famous". The question is, what is that “something more”? With global support already dwindling, how much more can this digital movement achieve?